Sustainability and Responsibility at
Sustainable fashion is the future! That's why Cruising Aviation is taking steps to make sure we're part of the movement.
We only produce items we get an order for, avoiding textile waste from overproduction. Our printing partner's state-of-the-art printing tech creates almost no wastewater and uses less energy.
Made-to-order is making a difference in traditional retail and taking a step towards sustainable and responsible fashion production. When choosing made-to-order printing services like Cruising Aviation, products get printed only when a customer buys them.
In traditional made-to-sell retail stores, products are made in large quantities and often exceed market demand. Around 85% of all textiles produced by the fashion industry end up in landfills, making it a major contributor to environmental damage.
Since we fulfill our products only when a customer buys them and we produce less waste than traditional made-to-sell retail stores, our closet's clean. Cruising Aviation products are created using the made-to-order production approach. We warehouse only the products customers actually want and don't throw our leftover stock into landfills.
We're learning to reduce the amount of produced waste, so we're working on improving our packaging. We also donate damaged and returned products to local charities.
Reducing carbon emissions
We have facilities on both US coasts—in Charlotte, North Carolina and Los Angeles, California—to route orders where we can fulfill and ship them as fast as possible.
There's a fulfillment center in Mexico, and one in Latvia for our European orders as well. To improve order fulfillment in Europe, we’ve opened a facility in Spain.
We're looking into new ways to make the best of our resources and reduce the CO2 produced when transporting orders, therefore we've opened our fulfillment centers close to the customers.
Sustainable fashion, responsible choices
It’s our goal to become more sustainable, and we’re learning every step of the way.
Reducing carbon emissions
We want to give our customers reliable, quality products that are also kind to the planet.
We currently offer options for eco-friendly apparel. Our eco-friendly product collection is growing along with the needs of our environmentally-conscious customers.
One of our goals for 2020 is to expand our eco-friendly product catalog. We're also working on optimizing our cut & sew production line to reduce the leftover fabric scraps.
Each product we add to our catalog is thoroughly tested to ensure high quality. To make sure the products last long, we do durability, wash, and wear tests.
We offer a variety of garments, some from our W.R.A.P. certified supplier Bella + Canvas that also manufactures organic cotton t-shirts. We trust our suppliers to deliver high-quality products that'll last many washes, keeping the colours vibrant and elasticity great. On top of that, we conduct our own quality checks when launching every new product to ensure print quality and material durability.
Most of the printers we use in production are energy-efficient: they use less electricity, water, and chemicals than standard industry printers.
The main printing method we use is DTG (direct-to-garment), a more sustainable choice over other apparel printing methods, like screen printing.
DTG works with inkjet technology: the water-based ink is sprayed onto the garment, helping the ink soak in better. DTG has no color count, and this printing method works well even for the most elaborate designs. For our paper prints, like framed posters, we use Epson ink that has a low environmental impact.
We dispose of our inks according to supplier guidelines to avoid harming the environment. To give you the best quality, we constantly upgrade our printers and have already invested $37M in printing equipment.
Green office and mindset
Our journey toward sustainability starts with people—the core of the company. We encourage responsible thinking and work on creating a positive environment around us with our printing partner.
Growth-driven and constantly curious
We value and celebrate people for who they are and stay committed to creating a work environment that is safe and welcoming for people of all backgrounds.
Green office and mindset
We use LED lamps and recycle paper, plastic, batteries, and electronics
Our break rooms have sustainable kitchen supplies, and the cleaning products in our facilities are eco-friendly
We try to process as many documents as we can electronically to reduce paper use
We organise walking and cycling challenges to promote greener commuting alternatives
We translate our work ethic and problem-solving to the world around us
We're not afraid to ask tough questions and go against the grain
Since people are the core of the company, we encourage both personal and professional growth. We're keen on learning and supporting one another, regardless of race, colour, sex, gender identity, and other characteristics.
At Printful (our fulfilment partner), we cultivate a startup culture and growth-oriented environment where every employee is valued. Our employees have access to in-house libraries, internal training sessions, professional development courses, and opportunities to attend conferences. We make sure the team always gets honest, coherent feedback, and support.
The journey of becoming more sustainable and environmentally-friendly is a long one, and we remain open-minded and welcome customer's suggestions and opinions. To be able to give customers the best quality products and services, we're constantly wrapping our heads around new ways to improve.